Lululemon founder Chip Wilson will join with the city of Vancouver to celebrate the fact he is not dead yet by hosting his own funeral party, the Chip’s Not Dead Yet Memorial Mile.

The head of the innovative yoga company was carried around the city inside a coffin in the back of a vintage hearse, escorted by women in bridesmaids gowns and men in bowties, Chippendale style. When they arrived at their destination, Wilson popped out clad in his running gear, ready to promote the Chip’s Not Dead Yet Memorial Mile, to be held June 20.